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In the early stages of the research, Wolfe expressed that they saw an opportunity to develop a mobile application for online casinos that is focused on loyalty and engagement. Finding this kind of app was hard so the company created their own and after defining the engagement engines and requirements of the app, they have one company in mind to tie up with for distributing and developing the application. They are so excited with the partnership they made with House Advantage with the amazing track record of the company according to Rich LeBron, SIC Innovations Managing Director.
Interactive content, recent tools for user engagement in mobile, loyalty based offers and awards are the things that drive COG through frequent usage and loyalty. This software makes a new extension of the company brand after redefining how a certain casino interacts with their customers. The entire set of tools of COG can be downloaded on Android and iOS mobile platforms. Real time awards, refer-a-friend rewards, and adPressions, along with fast feedback are only a few of the many features of COG. It also supports integration with social media to enable users to share their casino experiences. This new tool by the two companies will truly make a mark and spark a difference in the way online casinos operate and relate to their players.