Ultimate Gaming, an iGaming operator based in Nevada, recently sealed a partnership with El Cortez Hotel & Casino, the longest venue operating continuously in Las Vegas. This is the second deal that the company signed for a joint partnership in marketing in order to be entitled as the poker room officially by El Cortez Hotel & Casino. This casino is the line venue in the Fremont East Entertainment District of the city and has started the UltimatePoker.com marketing to their player database where cashing out and depositing can be done by the players after the account online was created.
In March of last year, Ultimate Gaming inked their first deal through Peppermill Resort Spa Casino based in Reno together with their four additional facilities. The partnership for the online casino had its launching in the previous month and this enabled players of the Reno flagship casino at three hotel casinos located along the line of Utah and Sparks Western Village to deposit online. Through the second and latest deal, players who register for an account can now cash out and deposit at over twenty locations all over Nevada. These include Station Casinos owned venues, the parent company of Ultimate Gaming.
Alexandra Epstein, the El Cortez Hotel & Casino Executive Vice President, expressed the excitement that they feel for the recent venture they have established to give players more options in gaming. She also added that through the combination of the classic Vegas mood of El Cortez and the Ultimate Poker’s accessibility, a different way of playing the game of poker is given to existing and new customers of the casino. Since hiring Todd Kobrin, an 888 veteran, as the chief marketing officer of the company, this has been the first partnership that was signed. He joined the company in June of this year after managing the launch of 888casino.com and 888poker.com of his previous employer in New Jersey and Nevada. It is believed that there will still be a third, fourth, fifth and even more partnerships to be signed soon and they are for sure geared towards user experience improvement.